TNT Sports and CBS Sports have the exclusive rights to license ɬַ marks, tickets and taglines in commercial promotions with respect to the ɬַ championships and hold certain exclusive media rights in the Division I Men’s Basketball Championship. TNT Sports and CBS will negotiate the ɬַ’s corporate champion and corporate partner agreements.
If you are interested in becoming an ɬַ corporate champion, corporate partner, or other ɬַ marketing rights sublicensee, please contact Chip Johnson at TNT Sports at 332-228-9966 or Chip.Johnson@wbd.com or Devron Edwards at CBS Sports at 212-888-3080 or dhedwards@cbs.com. TNT Sports and CBS can also provide information about advertising opportunities on the ɬַ’s digital platforms such as sifoeeprocess.com.
Other questions about the ɬַ Corporate Champion and Corporate Partner Program can be directed to Tiffany Martin at the ɬַ, at 317-917-6823 or tmartin@ncaa.org.
The ɬַ Corporate Champions and Partners Program, first introduced in 1984, is dedicated to excellence and committed to developing marketing and promotional activities surrounding ɬַ championships. Some of America's top corporations comprise the program and emphasize the role of athletics and academics in our society by supporting ɬַ youth programs, student-athlete awards and honors, and scholarship initiatives. Beginning in 2002-03, the program was restructured to consist of two specific tiers of marketing and promotional rights -- Corporate Champions and Corporate Partners. Overall, the ɬַ is privileged to work with these outstanding corporate citizens that provide their commitment of dollars, personnel and expertise to benefit intercollegiate athletics.
ɬַ Corporate Champions and Partners Program supports all 90 ɬַ Championships and are granted a wide variety of benefits, including certain category exclusivity around use of ɬַ logos, marks, designations and championship tickets.
Through the ɬַ Corporate Champions and Partners Program, these companies provide a direct, positive impact on the academic and developmental opportunities afforded to over 460,000 ɬַ student-athletes each year. These Champions and Partners also help fans share in the excitement of ɬַ sports - on the field, hardwood, track, ice and everywhere else ɬַ national championships are on the line. These corporations are dedicated to emphasizing the role of athletics in higher education by supporting ɬַ programs throughout the year. These companies also support ɬַ youth clinics and fan interactive experiences.
TNT Sports, CBS agree to eight-year extension:
In 2016, the ɬַ announced an eight-year extension of its multimedia rights agreement with CBS Sports and TNT Sports. The new contract extends the agreement through 2032 and ensures that TNT Sports and CBS Sports will continue to manage and collaborate on the ɬַ’s corporate marketing program. Additionally, TNT Sports manages March Madness Live and sifoeeprocess.com, along with major events surrounding ɬַ championships, including the ɬַ March Madness Fan Fest and Music Festival.
